making the messy make sense.
We help founders and small teams untangle their operations — turning scattered tools, disconnected data, and broken workflows into infrastructure that actually runs.
• what we do
simplicity is the hardest thing to build.
it's also the most valuable.
4+
years of experience
15+
platforms & tools
500+
hours saved annually
at spiralling, we design and implement systems, workflows, and infrastructure that lets your team actually do their jobs.
• services
what we actually do.
sharp, specific, and built around your business.
data architecture
clean structure from the start. we define how your data should be organised, connected, and used so it scales with you instead of breaking under pressure.
workflow automation
manual processes are a tax on your team's time. we map, build, and automate the repetitive work so your people can focus on what actually needs them.
CRM implementation
from data architecture to go-live. we design, build, and configure CRM systems built around how your team actually operates.
analytics & reporting
we build the pipelines and dashboards that break down performance by segment, behaviour, and campaign so decisions are based on data, not assumptions.
ecommerce infrastructure
from platform configuration to lifecycle communication, we build the infrastructure behind your online store that connects purchase data to customer behaviour.
• most recent projects
messy problems. clean results.
integrated event commerce system
built a fully native Shopify event system connecting purchase, attendance, communication, and retention in one place.
· 45k+ in event revenue generated
· 7 manual processes eliminated per event
member-level campaign analytics
built a data pipeline to reconstruct membership status at order level, enabling segment-based campaign reporting for the first time.
· 62% of campaign history reconstructed
· 91k+ orders analysed
CRM implementation
designed and built the foundational CRM infrastructure for a national performing arts organisation, laying the groundwork for a 39,000+ contact migration.
· automated workflows & conditional forms
· python integration for live business data
· full architecture from scratch
got a messy system or a blank slate?
spiralling.
linkedin: @lucymt
© 2026 Spiralling. All Rights Reserved.
work with spiralling to untangle your operations. whether you're starting from scratch or fixing what's broken, get in touch and we'll figure out the rest.